Social Commerce Without Channel Conflict

Grow your TikTok Shop while protecting your other channels. The only social commerce agency with deep marketplace expertise.

How We're Different Our Services
$30M+
Brand Revenue
10,000+
Affiliates Engaged
5,000+
Pieces of Content

The Hidden Risk of TikTok Success

Most social commerce agencies celebrate TikTok wins in isolation. They don't see what's happening to your other channels.

  • !
    Price conflicts spread. TikTok-funded discounts trigger matching across your other channels.
  • !
    Channel relationships strain. Aggressive promotions can undercut MAP policies and damage retailer trust.
  • !
    Measurement stays siloed. You can't see if TikTok is growing your brand or just cannibalizing other sales.
See How We Solve This
✕

Without Channel Harmony

  • TikTok runs deep discounts
  • Other channels match prices
  • Margins compress everywhere
  • Brand equity erodes
✓

With LiveCraft

  • Coordinated pricing strategy
  • Cross-channel visibility
  • Halo effect measurement
  • Sustainable growth everywhere
Our Approach

Channel Harmony: Growth Without Conflict

We're the only social commerce agency backed by deep marketplace expertise. We see both sides of the equation.

01

Cross-Channel Visibility

Monitor pricing, promotions, and performance across TikTok, Amazon, Walmart, and DTC simultaneously.

02

Channel Protection

Prevent TikTok promotions from triggering price wars that damage your other retail relationships.

03

Halo Effect Measurement

Track how TikTok exposure drives sales on your other channels with true incrementality.

04

Coordinated Strategy

Align promotions, inventory, and messaging across every channel for maximum impact.

05

Fulfillment Intelligence

Navigate TikTok's complex fulfillment options with expertise no one else has.

06

Global Reach

Backed by Podean's presence in 17 countries across 5 continents for true multi-market capability.

Brands We've Worked With
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What We Do

Full-Service Social Commerce

End-to-end capabilities from strategy to execution, all coordinated for channel harmony.

01

TikTok Shop Management

Complete shop setup, optimization, and ongoing management with cross-channel pricing coordination.

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02

Creator & Affiliate Programs

Access to 10,000+ engaged affiliates. Talent sourcing, relationship management, and performance tracking.

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03

Livestream Production

End-to-end livestream strategy and execution across TikTok, Amazon Live, YouTube, and Twitch.

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04

Channel Protection

Cross-channel price monitoring, promotion coordination, and conflict prevention.

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05

Fulfillment Strategy

Navigate FBT, Amazon MCF, TikTok Shipping, and CBT. Optimize for cost, speed, and unified inventory.

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06

Data & Analytics

Cross-channel attribution, incrementality measurement, and halo effect tracking.

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Powered by Podean

The Marketplace Advantage No One Else Has

LiveCraft is backed by Podean, the leading marketplace agency managing billions in GMV across Amazon, Walmart, Target, and 10+ global marketplaces. We bring deep ecommerce expertise to social commerce.

17
Countries
200+
Team Members
10+
Marketplaces

Certifications

Amazon Ads Advanced Partner
TikTok Shop
Early Partner
⚠️
TikTok Fulfillment Deadline: February 25, 2026

TikTok is discontinuing Seller Shipping. All sellers must transition to TikTok logistics services. Learn about your options →

Ready for Social Commerce That Protects Your Brand?

Let's talk about growing TikTok while maintaining harmony across all your channels.

Schedule a Consultation