The hidden risk of social commerce success that no one's talking about—and how we solve it.
Most social commerce agencies celebrate TikTok wins in isolation. They don't tell you about the ripple effects across your other channels.
Here's what actually happens when you run aggressive TikTok promotions:
Your $40 product sells for $28 on TikTok Shop. TikTok funds the discount to drive GMV.
Third-party sellers on Amazon see the lower price and match it to stay competitive.
Your 1P listing loses the Buy Box to unauthorized sellers at the lower price point.
Customers see inconsistent pricing. Retailer relationships strain. Margins compress everywhere.
A major skincare brand ran a TikTok Shop promotion that resulted in 30% price drops appearing on Amazon within 48 hours. They lost the Buy Box for 3 weeks.
We're the only social commerce agency backed by deep marketplace expertise. We built Channel Harmony to ensure your TikTok success doesn't come at the cost of your other channels.
Real-time price tracking across TikTok, Amazon, Walmart, and DTC. Know when channel conflict is brewing before it impacts your business.
Get notified when TikTok promotions risk triggering price matching. Take action before you lose the Buy Box.
Measure how TikTok exposure drives Amazon sales. See the full picture of your social commerce impact.
Plan promotions with cross-channel impact in mind. Maximize impact without triggering price wars.
Backed by Podean's Amazon, Walmart, and Target expertise. We understand both sides of the equation.
One dashboard showing TikTok performance alongside marketplace impact. True omnichannel visibility.
| Capability | Typical Social Commerce Agency | LiveCraft |
|---|---|---|
| TikTok Shop Expertise | ✓ Yes | ✓ Yes |
| Creator/Affiliate Network | ✓ Yes | ✓ 10,000+ |
| Livestream Production | ✓ Yes | ✓ Yes |
| Amazon Expertise | ✗ No | ✓ Via Podean |
| Buy Box Protection | ✗ No | ✓ Yes |
| Cross-Channel Measurement | ✗ No | ✓ Yes |
| Halo Effect Attribution | ✗ No | ✓ AMC-Powered |
| Global Presence | 1-2 countries | 17 countries, 5 continents |
| Fulfillment Expertise | TikTok only | TikTok + Amazon MCF |
LiveCraft is the social commerce division of Podean, the leading marketplace agency. This means we have something no other social commerce agency has: deep expertise in Amazon, Walmart, Target, and 10+ global marketplaces.
When you work with us, you're not just getting a TikTok agency. You're getting a partner who understands your entire ecommerce ecosystem.
Let's talk about growing TikTok while maintaining channel harmony.
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