Most agencies report GMV and call it success. We measure the full commerce impact — cross-channel halo effects, true unit economics, and incremental revenue.
You're tracking TikTok GMV but missing the halo effect. When a customer sees your product on TikTok and buys it on Amazon, that sale never shows up in your TikTok reporting. You're undervaluing your social commerce investment.
Meanwhile, your TikTok promotions may be pressuring pricing on Amazon and Walmart, but nobody's measuring that impact either. Without cross-channel visibility, you're flying blind.
LiveCraft closes the measurement gap by connecting data across every channel — giving you the full picture of what social commerce is actually doing for your brand.
Three proprietary measurement approaches that give you the full picture of social commerce performance.
Through Podean's AMC access, we run cross-channel attribution queries that connect TikTok ad exposure to Amazon purchase behavior. See exactly how TikTok drives marketplace revenue.
We track the correlation between TikTok content virality and branded search volume on Amazon, Google, and retail sites. When your product goes viral, we measure the search lift across every channel.
Full unit economics modeling across every channel — platform fees, commissions, fulfillment costs, subsidy clawbacks, and true contribution margin. Know the real cost of every sale, everywhere.
The Channel Harmony dashboard gives you a unified view of your entire commerce ecosystem — not just TikTok in isolation.
TikTok, Amazon, Walmart, and DTC metrics in a single dashboard. See revenue, margin, and performance across every channel simultaneously.
Live measurement of cross-channel halo effects. Watch how TikTok activity correlates with Amazon sales, branded search, and DTC conversions in real time.
Before you run a TikTok promotion, model its impact across channels. See how discounts affect Buy Box, margin, and cross-channel pricing.
Compare fulfillment costs across FBT, Amazon MCF, TikTok Shipping, and CBT. Find the optimal mix for coverage, speed, and margin.
Let's show you what your data looks like when you measure what actually matters.
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