Cross-channel attribution, incrementality measurement, and halo effect tracking powered by Amazon Marketing Cloud.
TikTok GMV only tells part of the story. The real value is the halo effect -- TikTok exposure driving sales on Amazon, DTC, and retail. We measure what other agencies can't: the true cross-channel impact of your social commerce investment.
Track how TikTok exposure drives Amazon, DTC, and retail sales
Understand true lift vs. cannibalization across channels
One dashboard for TikTok + marketplace performance
Amazon Marketing Cloud integration via Podean for deep audience and attribution analysis
See TikTok's real impact on your entire commerce ecosystem.
Analytics capabilities no other social commerce agency can offer.
Unified view of performance across TikTok, Amazon, DTC, and retail with cross-channel correlation metrics.
Measure the halo effect: how TikTok content and promotions drive sales across every other channel.
True profitability tracking with platform fees, creator commissions, fulfillment costs, and subsidy impact.
Measure how TikTok promotions affect Amazon Buy Box, pricing parity, and overall brand revenue.
Stop guessing. Start measuring what TikTok actually does for your brand.
See Your True Impact